BMW is hoping to live up to its name and beyond with the new 1-series model that is being imported to the U.S. However, there are some enthusiasts who are doubtful, wondering if the new vehicle will live up to BMW’s slogan as the “Ultimate Driving Machine”.
BMW is all to aware of the problem of making vehicles that are less then ‘ultimate’ when it comes to compact vehicles. The 3-series took things down a notch, but they are confident that the 1-series will bring that image back up.
Rich Brekus, the G.M. of product planning and strategy for BMW’s N.A. operations, is quoted as saying that the 1-series, “is the purest BMW we have.” He goes on to point out that BMW’s driving dynamics are what won people over in the past, and it would be a shame to let the next generation down.
The 1-series will supposedly go on sale in the States next year, with both a two-door and a convertible being offered. We’re getting anxious and it sounds like we have good reason.
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