The BMW dealer in Lincoln, Nebraska is using the power of eBay to increase their sales and to show consumers what they can offer. In order to do this they placed one of their brand new M3’s on the auction block for $60,000. They expected the price to go up a few figures – but were disappointed when someone won it for the exact listed price.
A man in California won the brand new M3 for the listed price of $60,000 – but now the dealer is backing out of the agreement and doesn’t want to give it up. It didn’t take long till after the auction had closed for the manager at the BMW location in Nebraska to call up the lucky winner and tell him that the auction was “a mistake”.
Fortuantely for winner – Dooma350 – eBay can prove that the company was very much aware of the auction because they had changed the ‘Buy It Now’ price twice. This means that they need to abide by the contract and rules of eBay that state that they need to pay up to the winner. We hope he gets what he paid for.
Related Articles:
BMW Improves Its Advertising: Here is something cool to see. If you ever walk into a BMW dealer and see a huge flat-panel in the corner, it's most likely
BMW’s Andy Priaulx wins 2006 World Touring Car Championship: Andy Priaulx won the 2006 FIA World Touring Car Championship title in a tight, nail bighting finale to the series round the tortuous street circuit
BMW Sends M1 Hommage Concept Into Production: CAR magazine has an exclusive interview with Herbert Diess – a BMW board member for the July edition. In the interview the executive states that