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CS1 ConceptBMW is showing off a small but particularly refined surprise at this year’s Geneva Motor Show: The world debut of the CS1 Concept Car offers consumers all over the world a first glimpse of the design philosophy which might characterize the exterior of a “small” BMW in the near future. The study takes up classical values and striking design features of the brand, interpreted in a young, innovative world: Orientated to the future and full of elegance all in one, light but very dynamic, as you would expect of a BMW.

The four-seater CS1 convertible concept car is clearly a genuine BMW, a fully-fledged member of the family. But at the same time it boasts its unique, independent character most clearly. Full of youthful freshness, the CS1 takes up well-known highlights in the family tradition of BMW, conveying these characteristic features to the future-oriented lifestyle of its generation.

In its design, the CS1 combines elegant agility with powerful dynamism. Both worlds are therefore presented in their clear, unmistakable style, without the slightest compromise. The domain of agility and pure elegance you will find in particular where the car’s occupants enjoy life and the thrill of motoring: above the shoulder line and in the avantgarde interior so “light” and playful. But where the car communicates with its outside world, conveying its power to the road, power and dynamic performance are clearly the dominating factors also in design.

The broad shoulder line, flowing side-sills and muscular wheels with their extra-large and clearly visible brakes stand for performance and endurance wherever you go. The high-rising front end with dual headlights and a twin kidney grille, finally, gives the CS1 its dynamic, watchful face. With its elegant, stretched sideline, this unique concept car is very dynamic and sleek in appearance. Short overhangs front and rear typical of BMW, as well as the striking side-sills, help to impressively underline this special look.

The CS1 Concept Car consistently maintains BMW’s new interior and control philosophy featuring iDrive management for the driver. This allows the driver to concentrate on the essential, the actual process of motoring. The various functions offered by a modern car such as the CS1 are masterminded conveniently and safely by just a handful of controls.

All the driver has to do is briefly press the Controller in the centre console and the monitor previously concealed will come out of the cockpit, facing the driver’s line of vision directly from above. This enables the driver to set all functions required for comfort, communication, navigation, information and entertainment within a matter of seconds, without having to first look for the appropriate controls and buttons.

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