BMW was happy with the success of the 2007 1-series and has decided to make the 2008 model even better for those dedicated customers. They are celebrating their first year of success by branding the start/stop button on the vehicle with an engraving that says ‘Year One of the 1’.
The engraving will be given to every coupe and convertible 2008 models – which are expected to arrive next spring. BMW has stated that this is only one commemorative special feature that they have added so far.
The 2009 BMW 135i is one of the best coupes that we have seen all year. This is not just another simple coupe that you can pick up anywhere. It is rather one that gives us a feeling of being at ease and let’s us imagine that we are driving more than just a coupe. Consumers are finding that this coupe - which seems like any other coupe - is definitely worth the money.
BMW is hoping to live up to its name and beyond with the new 1-series model that is being imported to the U.S. However, there are some enthusiasts who are doubtful, wondering if the new vehicle will live up to BMW’s slogan as the “Ultimate Driving Machine”.
BMW is all to aware of the problem of making vehicles that are less then ‘ultimate’ when it comes to compact vehicles. The 3-series took things down a notch, but they are confident that the 1-series will bring that image back up.