Here is something cool to see. If you ever walk into a BMW dealer and see a huge flat-panel in the corner, it’s most likely not a TV on which owners can watch CNN while waiting for their Bimmer to be serviced. Instead it is more likely one of these high-tech sales tools for the Bavarian motor company.
It is powered by software made by Innotive, these touch-screen information displays allow a sales consultant to point out design features and even call up comparisons to competitive models. It’s kind of like having the company’s build-a-car websites open and active, but at a much higher level of interaction.
And with the ability to telestrate and customize a sales pitch to the individual, it should be the ultimate selling machine for these ultimate driving machines. BMW keeps just keeps improving in every area of business.
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