In the automotive industry the luxury vehicles are the ones that are making a big impression on consumers. BMW and Mercedes seem to be taking the most from the experience and doing the best in sales. Of course there is that one competitor that stands in their way and the would be Audi. Audi has been more successful then both BMW and Mercedes put together and they will just continue to grow.
A very competitive market is pushing Mercedes and BMW to work together to find those same synergies, and plenty exist. BMW sales and marketing chief Michael Ganal points out that both companies are premium car makers with a lot of money vested in high tech, and combining resources on some projects will help both companies ultimately remain independent.
The two are already working with GM and Chrysler on hybrid powertrains, for instance. Automotive News reports that Ganal didn’t go into details concerning any partnerships, but we’re hoping they do work together to find a new supplier for their unintuitive navigation systems.
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